2026-09-04 · Julian HartwellAn email address finder is the last mile of prospecting, not the first. Here’s when a B2B sales team should actually use one—and why ICP quality beats email volume. Includes an okki-go vs clay take.
Read more2026-09-04 · Julian HartwellLearn when firmographic data supports qualification, territory design, and targeting, and what to do when a field is unknown or stale.
Read more2026-09-04 · Julian HartwellBuild a demand lead-generation system that distinguishes demand creation, capture, qualification, tools, and metrics without crediting a form for every out
Read more2026-09-03 · Julian HartwellComparing total records won't tell you which platform actually generates better leads. A quality-focused look at what Revenue Operations should evaluate in a B2B contact data platform.
Read more2026-09-03 · Julian HartwellWhen our RevOps team started testing okkigo alternatives, the AI could draft sequences but no one could safely approve them before send. Here’s why the okkigo human review workflow made us switch our lead generation and email sequence stack.
Read more2026-09-03 · Julian HartwellDiagnose the conversion gap, define ownership, and choose only the tactics that repair the missing stage.
Read more2026-09-03 · Julian HartwellCompare channels by the evidence they can carry, the response burden they create, and the controls each moment requires.
Read more2026-09-02 · Julian HartwellA cost-controller's opinionated take on Mixmax, Mixmax CRM integration, Mixmax revenue, email lookup, sales dialers, and how B2B enrichment fits into an agent-native prospecting workflow.
Read more2026-09-02 · Julian HartwellHow to set up a Mixmax email campaign inside an agent-native prospecting workflow: verify contacts, map variables, add a human review gate, build a sequence, and run pre-flight tests.
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